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Boutique Hotel Brand Corporate Identity
Duration /
Mar 2022
(2 weeks)
Type /
Branding
Skills /
Branding
Marketing
UI Design
Overview/
Concept
A Minimalist’s Dream Come True on
The minimalist aesthetic is the core of the Hotel. The entire space gives visitors the impression that they are sitting on spacious, private perches above the metropolis. Conscious design is evident in every finish and detail of this universally appealing hotel. Everything guests need is easily accessible and at their fingertips with seamless smart hotel technology.
Features
Refined. Sophisticated. Smart. Simple. Minimalistic.
Purpose Statement
Align with Minimalism
The entire hotel reflects the urban atmosphere of New York in the most streamlined manner, drawing inspiration from the minimalist design. Apart from the hotel's name being attached, the entire area resembles a work of art. The branding identity system that is included in such a work of art must complement simplicity while also evoking the artistic spirit of the hotel so that visitors to the hotel may experience New York's various personalities and moods.
Branding Preview /
Research /
Boutique Hotel
A Boutique Hotel is small. It should not have more than 100 rooms, because it has to offer a personal touch to every guest. It is an independent hotel, or part of an “only-boutique” chain. It is located in the city center or in a very trendy area, usually the main shopping one.
Research /
Boutique Hotel
A Boutique Hotel is small. It should not have more than 100 rooms, because it has to offer a personal touch to every guest. It is an independent hotel, or part of an “only-boutique” chain. It is located in the city center or in a very trendy area, usually the main shopping one.
Research /
Boutique Hotel
A Boutique Hotel is small. It should not have more than 100 rooms, because it has to offer a personal touch to every guest. It is an independent hotel, or part of an “only-boutique” chain. It is located in the city center or in a very trendy area, usually the main shopping one.
Small
They’re small and intimate – usually containing no more than 100 rooms.
Stylish
There’s one thing about these types of hotels you can’t substitute, and that’s the beauty of the atmosphere and décor they offer. A boutique experience always offers stylish, modern, unique, and interesting surroundings, inside and out.
Urban
They’re urban. The location is superb for travelers and tourists, and plenty of bars, restaurants, coffee shops, and attractions are within walking distance.
Personal
They offer amazing service. If you want a personal touch and staff that goes above and beyond, stay at one of these hotels.
Competitive Analysis
By Spencer
Bagley
By 50000 feet
By pandiscio
green
The Greenwich Hotel, Robert DeNiro’s 88-room luxury property in TriBeCa NYC, is the premier destination for the discerning traveler. Bagley brings the level of detail and sophistication at the heart of the brand to its key collateral in print and on the Web. The team added personal touches to items like the keycard envelope, which features images of old-fashioned keys and is rubber-stamped with the guest’s room number at check-in.
To help LodgeWorks launch its boutique Archer brand, the team created an identity system to work across all locations, reflecting an upscale look while allowing room for local touches. For them, Archer became their curator, a well-heeled and well-traveled patron who enjoys life’s finer things, from New York to Napa. With the logo mark, typographic guidelines, brand voice, a suite of media applications and more, they made it clear that Archer offers the best of whatever city you happen to frequent.
For the fashionable refashioning of a distinguished Upper East Side hotel, with residences: a European style and a cosmopolitan tone—illustrated with playfully Franglais-friendly visuals. Extending the spirit of decorator Jacques Grange's iconic lobby floors to the sidewalk outside, the team installed a new iconic 'M' to mark the spot—perfect for a paparazzo pose or a moment's peaceful pause.
Moodboard
Minimalist
All furniture and beddings in the space feature pure white color, making the texture of the material have a dialogue between delicacy and roughness.
Minimalist
All furniture and beddings in the space feature pure white color, making the texture of the material have a dialogue between delicacy and roughness.
Life Aesthetics
A spatial container that takes industrial architecture as the core to experience life aesthetics.
Geometric
Geometric elements such as circles, semi-circles, and squares are each a single frame, which forms a three-dimensional and dramatic aesthetic scale by placing them in the back of the space.
Brand Guideline/
Naming Process
Logo Exploration
Scenario
Logo Viriation
Color Scheme
White
#FFFFFF
White
#FFFFFF
Charcoal Grey
#545454
Beige Grey
#C4C2BB
Typography
Avenir
Logo, Body Text
BOUTIQUE HOTEL
NEW YORK
Boutique Hotel
New York
0123#@!
Light
BOUTIQUE HOTEL
NEW YORK
Boutique Hotel
New York
0123#@!
Bold
EB Graramond
Logo, Body Text
BOUTIQUE HOTEL
NEW YORK
Boutique Hotel
New York
0123#@!
Light
BOUTIQUE HOTEL
NEW YORK
Boutique Hotel
New York
0123#@!
Bold
Pattern
Stationary/
Business Card
Stationary
Invoice
Exterior & Interior/
Exterior
Interior
Collaterals/
Reception
Hotel Room
Restaurant
Collaterals/
Reception
Interactive/
Application
Control the Room
with Haptic Touch
Every guests could control their room, including bedroom, living room and bathroom simply on the screen without standing up and finding the control panel which they are unfamiliar with. The interaction mode brings the guest deep experience in the screen. Using the hotel smart products for quick control, each device has associated personal controls. The hotel also offers the features of floor heating and aromatherapy which can also be simply controlled over the screen.
Light
By directly controlling the room through the application, the guest can adjust the intensity and set the timer for each light.
Air Conditioner
The air-conditioning interface has been designed with a focus on the simplicity of the air conditioner’s complexity.
Speaker
The smart speaker is automatically connected to guest’s playlist so that they can easily enjoy their favorite music and voice assistant.
Smart TV
All the buttons on the remote is on the screen that guest can adjust the volume and change channels using the application.
Aromatheropy
The aromatherapy is offered in the bathroom for guests to relaxed after bathing. Guests could set a desired time for themselves on the screen.
Floor Heating
Guests could choose to set the floor heating on before getting shower or bathing for a better temperature and experience.
Select a Vibe that Fits
Your Mind
There are quick options for guest to select for different events and time. Guests could get into the night mode once they select the night mode with all curtain closed, light open and comfortable temperature. And also other selections for relaxing, working or drink mode designed for a more convenient experience.
Enjoy the Facilities
and Services
Offered
Guests could always book the facilities including gym, pool on the screen and pick up for laundry without much description. They can also leave a note for front desk instead of holding on the phone. There are many kinds of room services provided as well.
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